Commonsense Direct and Digital Marketing
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Commonsense Direct and Digital Marketing
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Christine Harvey. Secrets of Success in Brand Licensing. Andrew Levy. Di McLanachan. The Richer Way. Julian Richer.
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Clear, honest and relevant - it's a great guide on how to focus on the basics and get it right. Beg, borrow or steal it. At length. My simple strategy would be, buy this book, heed its lessons and gain yourself a little competitive advantage in the process. At GBP A top seller for 25 years, this is the definitive tome on the subject. About Drayton Bird Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small.
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